We Are Feel Good Inc.

Born in Dunsborough in Western Australia's Margaret River region, We Are Feel Good Inc. was founded by six sun-loving friends, including an emergency doctor, a professional surfer, and a builder, who wanted a broad-spectrum Australian sunscreen that felt comfortable enough to use every day.

The team develops and tests sunscreens in Australia, with options for everyday use and days in the water. Check each product label for its own SPF and water-resistance directions before heading outside.

The range includes Signature, Sensitive, Coconut, Kakadu Plum and Mineral Zinc options. Their ingredient lists differ, so read the label if you are looking for zinc or avoiding a particular UV filter. Some products also include aloe vera or vitamin E.

All tubes and 400ml family pump bottles are made in Australia using recyclable HDPE and post-consumer recycled plastics, with different sizes to pack for the beach or keep at home. The range also includes after-sun lotions with aloe vera and Kakadu plum for use after time outside.